When I was old enough to be allowed to wear makeup, (I was a teenage then. That was like 9 years ago) I started out with drugstore brands because they were the ones that my measly allowance could afford. Back then, the local department stores didn't have a lot of choices, (cute choices, for that matter) and this is perhaps the reason why I progressed rapidly to the high- end cosmetics category--In here, there are so many options (cute options called Makeup Collections haha!) that I became so very satisfied and never went back. (As early as 15 years old, I was a M.A.C user already!) That's why when I started my beauty blog, most of my reviews were about pricey cosmetics.
It took me a while to go back and explore good ol' department store/drugstore and when I did, (that was like a year or two ago) I was amazed to see how it has improved tremendously. The potential of the local beauty industry has been realized and this, perhaps, triggered the local drugstore makeup category to pick up their game by expanding their array, adding more and more brands to the scene.
The newest drugstore brand to land in our country is Essence Cosmetics, Europe's no. 1 affordable cosmetics. I have never heard of nor read about this brand ever, and them claiming to be no. 1 was enough to whet my curiosity and send my lazy feet to their grand launch. (Haven't been attending events lately due to work, but I try my best so I could deliver some interesting stuff in here! :D)
When I arrived and saw their cosmetics, the first phrase that came to mind was "Too darn cute". The young ones today are so lucky-wish I had these during my time 'cuz they could've been perfect for my teeny bopper style then, not to mention it's a student- friendly brand! But hey, there will always be that child within us and grown ups could use some cuteness in their life too-Needless to say, it's great for the not-so-young group as well! :D
Essence Cosmetics believes that every girl can look good, have fun, and stay trendy even with affordable products. They've got a whole bunch of always-up-to-date makeups, covering you from head to foot, encased in winsome yet no-nonsense packaging. Oh you wanna have an idea how updated they are? They release 24 collections every year!
Check out a preview of some of their products and their newest collections for Spring/Summer 2013 by clicking READ MORE now!
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