LEONID GUREVICH for AS IF MAGAZINE

Katy Haziran 04, 2021

Dear Ladies and Gentlemen,

AS IF magazine (No. 6) features an entire editorial with LEONID GUREVICH dresses and fashion editing. But that's not the main reason why I'm so thrilled. If you've been following my blog from the start, then you know why this post is of such particular significance -

On this marvelous, multilayered editorial I got to work with a multitude of my idols:

Illustrations of JIMMY CHOO shoes (projected) were done by the phenomenal BIL DONOVAN, who, as you know, I’ve been admiring from the moment I laid my eyes on his outstanding artwork for the first time. The unbelievable paper hats were exclusively created by my beloved ANYA CALIENDO, and the shoes – Ah! – the shoes and clutches are from JIMMY CHOO brand new, I want to say, 'Couture' collection, because if you saw the details on these shoes up-close, you would agree that it’s Couture.

Photography was done by the incredible, multiple award-winning photographer TATIJANA SHOAN, who is also an Editor-in-Chief of the remarkably oversized AS IF MAGAZINE.

Exclusively for the shoot I have created the dresses entirely from paper onto which the illustrations were projected.

The cover (scroll down) features the inimitable COCO ROCHA like you haven’t seen her before.

I haven’t posted the whole editorial. I will be adding more images as they become available. But for now please enjoy these:

Publication: AS IF MAGAZINE (No. 6)

Photographer: TATIJANA SHOAN

Paper dresses + fashion editing by LEONID GUREVICH.

Illustrations of shoes: BIL DONOVAN

Hats: ANYA CALIENDO

Model: KIRA KRAMZAR at One Management and Wilhelmina Models

 Makeup: KAVITA KAUL 

Hair: ANDREA E WILSON 

Special thanks to my assistant: THEO BANZON 
Location: CONTRA Studios

Shoes and clutches: JIMMY CHOO

LEONID GUREVICH with the stunning KIRA KRAMZAR of ONE Model Management, behind-the-scenes at the photoshoot for AS IF magazine. Hat by the phenomenal ANYA CALIENDO made exclusively for the shoot.